The Wheel of Progress is a new business tool based on the Jobs to Be Done theory.
It integrates the crucial elements that help understand a so called customer job:
- the journey a customer takes, from first thought to the use of the solution,
- formation of expectations,
- forces of progress that drive and inhibit the move towards a new solution
- limiting context that constrains customers‘ ability to making progress, and
- experiece with the current solution.
The Wheel of Progress allows you to
- capture & structure,
- analyze & evaluate,
- visualize & communicate customer jobs, and
- transfer them to the Value Proposition Canvas by Strategyzer.
Understanding customer jobs helps innovators and marketers to understand among other things
- the human desire for progress (the „higher purpose“),
- the pattern of events driving the customer’s journey,
- the struggle to making progress and trade-offs
- the satisfaction with the current solution and
- opportunities for new markets, innovations and product improvements.
„It is wonderfully simple and surprisingly deep at the same time.“ Jonathan Briggs, Founder Hyper Island & Troublemaker. Honorary Professor Teesside University.
Read the full review here.
The Wheel of Progress von Eckhart Böhme and Peter Rochel ist lizenziert unter einer Creative Commons Namensnennung - Nicht-kommerziell - Weitergabe unter gleichen Bedingungen 4.0 International Lizenz.
Beruht auf dem Werk unter https://wheelofprogress.com.
Über diese Lizenz hinausgehende Erlaubnisse können Sie unter https://wheelofprogress.com erhalten.